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Since Superfly's inception in 1996 it has developed into a full-service production company with unique strengths in concert promotion, event production, management services and marketing campaigns. With offices in New Orleans and New York, Superfly has produced successful events throughout the United States; Richard is based out of New York.

At Superfly, Richard oversees the company's financial and corporate client divisions. He also develops ancillary revenue sources for Superfly's landmark music events, overseeing all facets of sponsorship, concessions, vendors, merchandise, VIP ticket programs, travel packages and various other brand extensions -- areas that he is well versed in. Following his 1995 graduation from SUNY Albany School of Business, Richard became director of operations at Sayings For You, Inc., an advertising specialties firm in 1996. Later, he directed sales and operations for American Pop, a multi-million dollar merchandising company specializing in wholesale clothing and licensed products for major retail chains and specialty stores for two years,1997-1999. Richard's partners are Rick Farman, Jonathan Mayers and Kerry Black. Farman handles festival operations and publicity, artist management, company development and general management; Mayers' responsibilities include booking talent and production, CD, DVD and digital download products, venue relations, artist management and general management; and Black oversees graphic design, advertising and marketing and information technologies.

In its early stages Superfly promoted concerts primarily during Jazzfest and Mardi Gras. Through this exposure it built a strong niche in the New Orleans market. After Jazzfest 2001, Superfly and Ashley Capps' AC Entertainment planted the seeds that led to the Bonnaroo Music Festival in 2002.

Today, Bonnaroo and its eclectic lineup of artists, staged in a bucolic setting in Tennessee, is the nation's largest music and camping festival. It has won accolades from both the fans, (selling over 80,000 tickets each year with no paid advertising), the industry, and the press -- Rolling Stone named it "One of the Fifty Moments to Change the History of Rock n Roll" in 2004). It even has Dave Matthews, a performer at the festival with his band, singing its praise: "I think it's really the first festival in America to be this successful, if for no other reason than celebrating music," Matthews said during a backstage press conference. "People come to hang out in the middle of nowhere to smell each other's funk and listen to great eclectic music from all corners of the industry."

Among the wide range of artists who have graced the Bonnaroo stages are Dave Matthews Band, Primus, Neil Young, Wilco, Ani DiFranco, Doc Watson, Patti Smith, Camper Van Beethoven, Cracker, Alison Krauss, Herbie Hancock, Gillian Welch, Yonder Mountain String Band, Ween, Black Crowes, Mars Volta, David Byrne, Steve Winwood, String Cheese Incident, Bob Dylan, Nellie McKay, Gomez, Beth Orton, and countless others.

This past Halloween (2005), Superfly and AC Entertainment produced the inaugural and hugely successful Vegoose Music Festival in Las Vegas, Nev. More than 40,000 music fans descended on the entertainment capital of the world for the main event at Sam Boyd Stadium and various nighttime concerts that took place throughout the city. Some of the performing artists included Dave Matthews, Trey Anastasio, Jack Johnson, Arcade Fire, Beck, String Cheese Incident, The Shins, Devendra Banhart, The Meters, The Magic Numbers, Spoon, The Decemberists, Talib Kweli, moe, and many others.

In addition to producing, Superfly manages the New Orleans-based band Galactic, a major theater and club attraction throughout the country, and the newly signed Steel Train. Superfly also leverages its relationships and expertise in the industry to work with corporate clients on a variety of private productions, talent buying projects, licensing projects, and music marketing initiatives.