During the summer of 2018, Rock the Earth partnered with four music festivals — Bonnaroo, Lock’n, Traveler’s Rest, and Grandoozy — to educate and mobilize thousands of music fans to take action to protect our nation’s public lands. The primary purpose of our efforts was to gather support for the Land and Water Conservation Fund, our nation’s oldest and best program designed to secure funding for national parks and public lands. We also provided fun ways for concert goers to celebrate the outdoors. Whether by “marking their park” with pins on a large map or taking a video in our gifmaker, fans were excited to take action and expand the reach of our movement.
Bonnaroo Music & Arts Festival
In June Rock the Earth and League of Conservation Voters staff headed to Tennessee as a featured nonprofit during the 2018 Bonnaroo Music & Arts Festival. During the week of Earth Day, Rock the Earth joined Bonnaroo in driving ticket sales to put a portion of proceeds toward pro-conservation efforts. While at the festival, LCV staff joined a panel to educate concert goers about or nation’s laws and policies as it relates to public land protection.
Traveler’s Rest Festival
In August Rock the Earth joined forces with HeadCount, a voter participation nonprofit working to increase civic engagement through music, and headed to Missoula Montana for the Decemberists’ new festival series Traveler’s Rest. Rock the Earth gathered nearly 1,000 petition signatures to protect LWCF, including signatures from several featured artists!
Rock the Earth joined HeadCount once again in August
Grandoozy Music Festival
We ended the summer in Denver, Colorado, for the first-ever Grandoozy Music festival. To kick off the festival, Rock the Earth joined local cask-ale brewery Hogshead Brewery for “nonprofit nite” to chat with residents about the national parks and monuments in Colorado that are most at risk to drilling and mining destruction.
Over the three day festival Rock the Earth gathered thousands of petition signatures and engaged rising stars like Jade Bird to lend their voice for our planet: