In 2001, environmental attorney Marc Ross recognized the opportunity for environmental advocacy to thrive within the music community. Marc reached out to fellow litigators, technical experts, conservation advocates, music artists and industry professionals to create Rock the Earth, a national nonprofit dedicated to protecting America’s most precious natural resources.

In its first twelve years, Rock the Earth has partnered with some of music’s biggest names and galvanized support for dozens of conservation issues.

Through a robust base of volunteers, Rock the Earth has educated millions of music fans about environmental threats and protections. The support garnered from this Education and Outreach work at concerts directly reinforces Rock the Earth’s Legal and Technical work. Legal and Technical projects can range from providing public comments, circulating petitions, testifying at public hearings and entering into litigation on behalf of un- or underrepresented plaintiffs. Public support is critical to the success of our Legal and Technical initiatives so we often have direct and effective ways for activists, new and old, to get involved.

Today Rock the Earth is led by two Boards, a small staff and hundreds of volunteers each year.