In 2001, environmental attorney Marc Ross recognized the opportunity for environmental advocacy to thrive within the music community. Marc reached out to fellow litigators, technical experts, conservation advocates, music artists and industry professionals to create Rock the Earth.
In its first twelve years, Rock the Earth has partnered with some of music’s biggest names and galvanized support for dozens of conservation issues. Through a robust base of volunteers, Rock the Earth has educated millions of music fans about environmental threats and protections.
In the wake of President Trump’s decision to pull the U.S. out of the Paris Climate Agreement in 2017, Rock the Earth took the next step in its history and joined the League of Conservation Voters Education Fund, a national environmental nonprofit dedicated to advocating for environmental protections.
Under the LCVEF umbrella, Rock the Earth continues its work collaborating with musicians, artists and their fans, and local organizers to create an inclusive and diverse force to influence policy makers and mobilize people to vote and make change.
Public support is critical to the success of our initiatives so we often have direct and effective ways for activists, new and old, to get involved or donate.
