Over the past decade, the band Incubus and Rock the Earth have shared a very special relationship and as mentioned last month, their current tour program takes activism to a new level. The band, in collaboration with their nonprofit the Make Yourself Foundation, and Propeller, a customized platform to support causes, selected Rock the Earth to be one of a two dozen charities to be featured in their summer campaign which encouraged fans to join, follow and friend NGOs in exchange for the chance to meet the band. We’re happy to say that the results were amazing!
Through the campaign over 331,000 actions were taken! For Rock the Earth, over 1,000 people signed up for our monthly e-newsletter, 775 people signed up to follow Rock the Earth’s Twitter, 875 liked our Facebook, 740 people watched our organizational public service announcement, and 16 people donated to Rock the Earth!
We thank Incubus, the Make Yourself Foundation, and especially ALL of their fans for helping us Defend the Planet One Beat at a Time! Truly, this raises the bar in artist activism and we couldn’t be more proud to be associated with such Planet Defenders!